PUMA is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories. PUMA is the third-largest sportswear manufacturer in the world. We had the pleasure of spending a couple of days at PUMA Headquarters in Bavaria and analyse a bit closer all the sustainable efforts PUMA is making compiled on the "10 for 20" strategy.

BUFF® most popular product is the multifunctional tubular, the Original BUFF®. They created an original and practical garment to protect people under all kinds of weather conditions, from extreme cold to wind and sun. In 2019 they launched their first recycled polyester collection. David Camps, Buff's General Director, tells us about the challenges and opportunities that this change brings to the supply chain of a garment brand.

MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands. In 2013, MUD Jeans launched the pioneering lease system.

In this video Bert van Son, CEO and Founder of MUD Jeans, and Eva Engelen, Sustainability Director, explain how circular economy can be a business model in fashion.

The Danish clothing company Vigga is challenging the traditional business model of the clothing industry. Through a subscription-based clothing line for infants and small children, Vigga ensures you always have the right size clothing for your children. The clothes are recycled through a circular system, where every garment is used several times, ensuring a low environmental impact.

AOMV is the umbrella company that shelters Dilling Underwear, the dying house and the sewing factory that produces all Dilling underwear. "To us, sustainability is more than just a trend. We genuinely care about where our material come from, how they are produced, and by whom." In this video, Morten Dilling, CEO of AOMV, discusses how to balance financial sustainability with social responsibility and environmental awareness.